Even though when 70% of business executives believe that analytics is important, only 2% have achieved positive impact.
Data is now more accessible than ever. Companies have widely embraced the use of data analytics to streamline operations and improve processes. Sorting through data to find what is useful and pertinent to the business is a necessary skill to be effective in the current marketplace. In the modern world, analytics is being used everywhere starting from predicting Supreme Court case decisions to enhancing marketing campaigns and sales analysis. To improve efficiency in business outcomes, every organisation collects related information to perform analytics. A report by Economist Intelligence
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